Brand Identity Creative Brief Step 1 of 6 16% Client InformationDate* Client Name* First Last Email* Brand IdentityWhat is the brand name to be used in your logo*Do you want a tagline included in your logo?*YesNoI'm not sure. Will you help me decide?What is your tagline? Brand Identity Design DetailsI highly recommend you create a pinterest board as a style board. Please send an invite to http://www.pinterest.com/danischnakenber/ if you choose to do this.What is your vision for your brand?*List 5 words or feelings that you want to convey with your logo and other brand identity materials. How do you want your clients to feel when they encounter your brand? What emotions do you want to evoke. Feel free to go more in-depth and tell me more about your vision!What is your a target market?*Please provide several logos that you like. (Screenshots are fine.)What do you like or not like about each one?Logo Insipiration 1Logo Inspiration 2Logo Inspiration 3What, if any, graphic elements would you like to see in your design?*If you have a pre-designed graphic element you would like utilized in your logo design, is it licensed for commercial use?*YesNoI'm not sure.I don't have a pre-designed graphic. Color SchemeDescribe your vision for your color scheme.*Please list 2 or 3 colors that might represent the mood of your brand. Use adjectives! Try to list in order of importance. You may add links to color schemes below if you wish.Color Scheme 1 Color Scheme 2 Color Scheme 3 FontsPlease note: All fonts MUST be available for commercial use. My go-to font site resources: http://www.myfonts.com or https://creativemarket.comDescribe your vision of the font you want to represent your brand.*You may add links to fonts below if you wish.Font 1 Font 2 Font 3 Print InformationWill the design be used primarily for print, the web or both?* Print Web Both Print & Web If you plan on printing your design does your printer have color usage requirements?YesNoI don't knowi.e.: Pantone, etc. Let's Go A Little Bit DeeperIf your brand were a person, how would you describe their personality?*Try to keep this down to 5, if you can. Use the box below if you need to add some that aren't listed. (Use the Command key to select multiple traits!)EnergeticFriendlyCasualBusinesslikeRelaxedLaid-backCalmWarmMasterfulInventiveProblem-solvingReliableOrganicOutgoingAttentiveFormalSeriousFunnyProgressiveAuthoritativeCapableResourcefulProactiveTrustworthyCutting-edgePatientNeed to add some other traits?If your business was a person, where would it live?*Get specific. Get dreamy. Don't forget to explain WHY!EmailThis field is for validation purposes and should be left unchanged.